This project involved converting the “Come Scegliere la Prima Macchina per Cucire” webpage into a PDF format. The PDF maintains all original content, including text, images, and links, while ensuring a clean, readable layout.
The target audience for this PDF are the over 50’s and it was very important to make the content more engaging and easier to digest.
Using InDesign I created all the pages for this document and also sourced stock imagery where appropriate to elevate the content from just plain text.
My approach was to look at this like a magazine so I researched article styles and layout techniques to come up with something visually appealing.
As this document contains various buttons and links this needed to be an interactive PDF where the user could see the products mentioned in the guide.
Below are just some of the pages created for this PDF.
