Randal SA
Digital brochure | Marketing materials
A range of projects created at a bathroom furniture company, including product visuals, marketing materials, and brand-focused design work.
Brochure
The Brief
Design an A5 leaflet to showcase two bathroom furniture ranges on special offer, highlighting key product details and encouraging further browsing.
The Challenges
The leaflet needed to balance strong visual appeal with clear presentation of information, including prices, sizes, and finishes. Product imagery also required editing to accurately reflect available variations, such as different finishes and handle options.
The Process
Using Adobe Photoshop and Adobe InDesign, I designed a clean, structured layout that combined product imagery with clearly organised specifications. I edited images to adjust finishes, added mirrors, and refined details like handles to ensure consistency across the range. A QR code was incorporated on the back to link users directly to the full catalogue.
Final Result
A clear and visually engaging A5 leaflet that effectively showcases the promotional ranges while making key information easy to digest. The addition of a QR code provides a seamless path for users to explore more products online.
Instruction Manual
The Brief
Create an instruction manual from scratch for a new product, clearly communicating the assembly process for end users.
The Challenges
With no existing documentation, I first had to study the product to fully understand how it was constructed. A key constraint was fitting all assembly steps into a single-page layout, rather than the multi-page format typically used. The manual was also initially intended to be printed directly onto the product packaging.
The Process
I analysed the product in detail to map out each stage of the assembly, then translated this into a clear, step-by-step visual guide. The layout was carefully designed to maximise clarity while working within tight space limitations, ensuring each step remained easy to follow.
Final Result
A concise, user-friendly instruction manual that successfully communicates the full assembly process within a single page. Although originally designed for box print, the final solution was produced as an A3 sheet to improve legibility and usability.
Marketing Materials
The Brief
Develop a set of marketing materials for a furniture expo hosted by Leroy Merlin in France, showcasing new bathroom furniture ranges. The project included creating a digital-first brochure, QR code integration, and large-format display graphics.
The Challenges
This was the company’s first move away from printed brochures to a fully digital format, requiring a mobile-friendly design that remained clear and engaging. The materials also needed to align with both internal branding and the expo’s visual identity. Additionally, the QR code had to be effectively integrated across different touchpoints, including potential promotional merchandise.
The Process
I collaborated with sales managers and the head of design to define the content and direction.
- QR Code & Concept Development: Created and tested QR code designs across different formats and surfaces. One concept involved branded Qi wireless chargers, allowing users to easily access the digital brochure while doubling as a promotional gift.
- Digital Brochure (PDF): Designed a mobile-optimised PDF brochure, ensuring readability and clear navigation on smaller screens. The initial version followed company branding, with colour-coded sections to distinguish product categories. In a second iteration, I adapted the design to incorporate the expo’s branding provided by Leroy Merlin, including updated colours and partner logos. I also introduced structured reference tables detailing product variations such as sizes, finishes, and handles. Supporting visuals, including finishes, wireframes, and product variations, were created using Adobe Photoshop and Adobe Illustrator.
- Vinyl Infographics: Expanded the brochure content into large-format vinyl displays for the stand. I designed two pieces—one for promotional ranges and one for the permanent range—ensuring key information was clear and visually impactful at scale.
Final Result
A cohesive set of digital and physical marketing materials that effectively showcased the product ranges at the expo. The mobile-optimised brochure, supported by QR code access, provided a modern alternative to print, while the vinyl displays enhanced visibility and engagement at the stand.
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